Use Herd Mentality to Boost Sales in Your Online Store
Adding a “Bestsellers” section to your shop can help you make more sales. This is because it gives confused or unsure customers a helpful suggestion: if many other people bought these products, they’re probably good—and you might like them too.
Big online stores like Amazon and AliExpress already use this idea. Showing your most popular products can help you:
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Increase overall sales
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Encourage customers to spend more (through cross-selling and up-selling)
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Make your store look more professional and trusted
The YITH WooCommerce Best Sellers plugin lets you do all of this easily, in just a few clicks.
Why It Works
When people visit your store and don’t know what to buy, they usually browse around looking for something interesting or something that solves a problem.
Imagine you’re picking a movie to watch. You know you want a comedy, but you don’t know which one. You might look through different options, but if you see a button that says “Bestsellers”, you’ll probably click it. If a movie has been watched by many people, you’ll assume it’s good—and that you’ll probably like it too.
This behavior is called “herd mentality”—we tend to follow what others are doing. That’s why having a “Bestsellers” section works so well. It builds trust, makes choices easier, and pushes customers to buy.
What the Plugin Does
The YITH plugin shows your most-sold products in a simple and clear way. It even updates automatically over time, so your store always highlights what’s currently popular.
This helps your store stay fresh, modern, and in touch with what customers want.
Plus, showing bestsellers tells your customers something more:
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Your store has lots of buyers
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You value your customers and show appreciation by highlighting their favorite products
So the Bestsellers section becomes more than just a sales trick—it’s a service that builds trust and connection with your audience.
The Result?
✅ More sales
✅ Happier, more confident customers
✅ A better reputation for your store
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